What is philosophy if not a way of reflecting, not so much on what is true and what is false, as on our relationship to truth? (Foucault 1997, p. 327) I produce data. You produce data. She produces data. They produce data. Data is being produced. Data produces us. Data. Data. Data… But only illusions of “data.” Copies of “data.” (Koro-Ljungberg, 2013, p. 1)