Throughout the history of the nation-state, political leaders have used sport as a means of promoting individual and national agendas. Over the last few years, their hold over sport appears to have weakened. In an era of commercialization, individualism, and globalization, many sport fans have access to matches from all over the world at all hours of the day. This commentary argues that while the broadcasting of international football tournaments remains highly profitable for national television networks, their close relationship with national political agendas will continue to weaken.
