In TIME’s cover story this week, senior writer Sean Gregory explores the growing business of kids’ sports — a $15.3 billion industry that has nearly doubled in the last 10 years. Between league fees, camps, equipment, training and travel, families are spending as much as 10% of their income on sports, according to survey research from Utah State University. Sky-high costs are preventing some kids from participating. Overall sports participation rates have declined in the U.S. in recent years, and the trend is most evident among kids from lower-income families.