For much of his triple career as heroic cancer survivor, sports champion, and, latterly, fallen idol, Lance Armstrong, a professed atheist, has worn a silver necklace with a cross pendant. Why does he wear this Ur-symbol of Christian religious faith? Speculative answers range from ‘residual superstition’ to ‘fashion jewellery’ and ‘tactical deception’. Here, Armstrong’s own declared beliefs as refracted through his autobiographical accounts are analysed within a mono-mythic framework, with particular emphasis on ‘survivorship’, his implicit spirituality of suffering. The Armstrong case of a personalised construction of faith praxis sheds light on the eclectic ‘liquid’ religio-spiritual style of postmodernism. It helps portray the negotiation of the religious-in-the-secular, the sacred-in-the-profane (and vice versa), and illuminates the problematic nature of dualistic accounts of religion and spirituality in contemporary culture. Armstrong’s ‘recycling’ of traditional religious iconography out of context of origin demonstrates the persistence, durability, and elasticity of religio-spiritual symbolic culture.
