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R*dskins: Insult and brand.

C. Richard King has been the most prolific author writing on the topic of Native American sport nicknames/logos, which essentially consist of stereotypes of Native Americans created and maintained by white people. Working from what may be labeled a cultural studies perspective, King has previously investigated and brought critical analysis to bear on numerous cases of these nicknames/logos. In this new book, King focuses on the Washington DC National Football League (NFL) franchise, the Redskins.