Athletic program administrators have a tremendous influence on the success of their organisations. They must construct viable program plans; oversee budgeting, marketing, and fund-raising efforts; and effectively manage employees. These concepts and many more are covered in this book , an indispensable guide by Richard Leonard for any aspiring athletic program administrator or coach. Chapters are grouped into four sections covering key areas of responsibility for administrators. Section I focuses on management concepts such as program planning, managerial controls, and human resource management. Section II focuses on various budgeting methods and travel administration. Section III explores marketing concepts, program promotion, and public relations. Section IV covers external administration aspects including fund-raising, risk management, and ethics.
