Deploying liberal multiculturalist discourse, the media depicts professional basketball as a post-racial space where all talented players, regardless of their race, can thrive if they work hard. An analysis of the construction of non-white players in the 1930s and in 2010 demonstrates sport as modulated by racially charged discourse. As part of a liberal multiculturalist frame, the coding of basketball players as hero, threat and novelty serve to privilege whiteness and replicate racialized and gendered images that can be traced to the 1930s. In doing so, the article highlights how liberal multiculturalism involves racial triangulation and the simultaneous processes of hyper-racialization and de-racialization.
