The article examines how UK sport organizations have framed race equality and diversity, in sport coaching. Semi structured interviews were used to gain insight into organizational perspectives toward ‘race’, ethnicity, racial equality, and whiteness. Using Critical Race Theory and Black feminism, color-blind practices were found to reinforce a denial that ‘race’ is a salient factor underpinning inequalities in coaching. The dominant practices employed by key stakeholders are discussed under three themes: equating diversity as inclusion; fore fronting meritocracy and individual agency; and framing whiteness. We argue that these practices sustain the institutional racialized processes and formations that serve to normalize and privilege whiteness. We conclude that for Black and minorities ethnic coaches to become key actors in sport coaching in the UK ‘race’ and racial equality need to be centered in research, policy and practice.
