Contrary to recent trends of major sport federations that popularize and narrate the sudden emergence of the Hispanic/Latino/Brown athlete in US sport through multicultural marketing campaigns, Latinos have long played a pivotal role in the creation, circulation and consumption of multiple sporting worlds across the North American continent. At least this is the case abundantly highlighted in Latinos in the End Zone: Conversations on the Brown Color Line in the NFL. Interested in going beyond a generic reading into the history of US racial sporting integration, Aldama and González open up long-overdo conversations on the “brown color line” and discuss how it has played out in the National Football League (NFL) since 1920. In their exploration of the NFL, accordingly shaped by 20th century raced- gendered-nationalist dimensions, Latinos in the End Zone resuscitates the lost experiences of a determined Latino athletic body. The authors historicize the Latino football player and carefully thread the social-cultural- political-economic-psychological contributions they have had in the “nearly century-old history of the NFL” (preface, vii).
