Discussion concerning the concept of cure has proved contentious within disability studies and the disability movement. This is because the ideology of ‘normalising’ the body has traditionally underpinned ideas about cure. Today, disability is increasingly understood in terms of oppression breaking the link with impairment. Therefore, to discuss cure re‐introduces impairment and an associated rhetoric of tragedy. In this article, I critically explore the UK disability studies perspective. I argue that it is important to understand individual choice. Factors that influence choice are deliberated focusing on perceptions of disability within society, and individual experience. For those who choose the path of cure there are implications associated with identity and where the individual ‘fits in’. It is concluded that a divide need not exist based on categories of ‘insider’ and ‘outsider’ status and that a blurring in division prevails, because of the shared experience of inequality.