This article is study of sport club representatives’ considerations about the work of sport clubs. Sport clubs are first and foremost providers of sport activity. However, when it came to the work of sport clubs, it is discovered that the focus is on competitiveness, but sport clubs were also seen as a vehicle for promotion of ‘social goods’ such as health. Based on documentary analysis, observations and interviews with board members of sport clubs, and with a neo-institutional perspective of translation, this article discusses how local agents combine different institutional elements such as competitiveness and health and assemble them into a wholeness of sport activity. Without claiming to have found the final solution to this complex phenomenon, the article discusses whether health is utilized — or exploited — for legislation purposes only, or whether it can be combined with competitiveness.